Naiera is the first Indian brand to offer organic, velvety soft sanitary napkins in the country made with 100% cotton. Exuberance Total Comfort
These Skin-Friendly Premium Quality Sanitary Napkins crafted with Wooden Pulp & Camomile extracts make its the best alternative.
Indulge yourself in total comfort of odour free rash-free protection.
“Let’s Rejoice Womanhood”
I created packaging graphics that aimed to break the barriers surrounding the usage of sanitary pads by inscribing the various scenarios where sanitary pads are used as part of a woman’s essential daily routine
Played on the features of softness and comfort as opposed to pointing out obvious clinical benefits
Developed a visual packaging system that encapsulated all the variants of the product, with benefit mnemonics clearly depicted
“Let’s Rejoice Womanhood”
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